ARO was founded in 2005, in Barcelona, by the founder of the brand Vialis Barcelona, Jaume Serramalera, a shoemaker and designer since 1985. With the desire to create a new type of sneakers, providing design and freshness. ARO puts special care in the design of its collections and each season surprises with a great variety of models manufactured in an artisan way: with multi-colored soles, leather finishes, or combined leather and fabric, in monochrome or multi-colored options and with circular logo crowning each proposal.
Quality, comfort, creativity, and love for the job, due to the huge experience of the founder.
Aro is both for men and women. There is no age limit in ARO. We are open to the public, without the need to label them.
The sneakers have a completely handcrafted procedure, which makes them unique, each of the shoes is asymmetric from one another. This is the virtue of ARO sneakers. They are imperfect since they present irregularities due to the construction process. The sole is vulcanized with very high-quality rubber.
One of Aro’s most famous models is Joaneta: a sneaker that after 15 years in the market, continues to increase the number of fans. Joaneta is a comfortable shoe, ultra-flexible, which plays with the color, the mesh, the sole, and, the logo itself.
Barcelona, Spain
