JOEY is an exclusive luxury clothing brand designed in Melbourne, Australia, by fashion alum Jo Trotter - affectionately known as Joey. Starting from her tiny two-bedroom apartment in late 2017, Joey has built a brand renowned for its hero pieces, which masterfully blend striking embellishments with a modern bohemian aesthetic and masculine silhouettes, achieving the perfect balance of fashion’s yin and yang.
Committed to exclusivity and the principles of slow fashion, JOEY produces each piece in limited quantities, offering customers a distinctive and unique collection every season. Versatility lies at the heart of the brand, with styles thoughtfully designed to transition effortlessly across all four seasons worldwide. JOEY’s creations can be dressed up or down, layered with ease, and styled for any occasion. The brand also curates complete looks, allowing customers to shop entire outfits or mix-and-match separates seamlessly.
Joey collaborates with incredibly talented artisans in India to create her signature, sell-out hand-embellished styles. Her favorite mantra, 'Stop saving sequins for special occasions,' embodies her mission to inspire people to embrace their individuality and spark Joy by inspiring people to step out of their comfort zones - because you never know what you might love until you try it!
St Kilda, Victoria
