"When you love what you do, you’ll never work a day in your life.”
– Heidi Cornell-McKenna, Founder + Creative Director of Young Fabulous & Broke
Born with wanderlust and a creative soul, Heidi Cornell-McKenna went from a small-town girl in the Pacific Northwest to modeling across Europe and Japan, then working behind the scenes at Calvin Klein and top contemporary fashion houses. But it wasn’t until she launched her own line in Los Angeles that her true vision took flight.
She was the girl—young, fabulous, and broke. Living in Hollywood, collecting designer shoes, and building a brand from the ground up.
Inspired by Hollywood nostalgia and rooted in California cool, YFB channels a spirit of laid-back glamour and effortless sensuality in every piece. Each collection is a love letter to the free-spirited, the young at heart, and the ones who live life with a sense of ease and intention.
Our signature pieces consist of Artisan wash techniques paired with romantic, bohemian silhouettes—modern, feminine, and always wearable. Every design reflects our commitment to quality, craft, and the kind of details that make every day dressing feel like a moment.
We proudly work with trusted global partners who are WRAP certified, upholding the highest standards in ethical and responsible production.
Los Angeles, California
